![]() Gambino offered those in attendance a broad definition of streaming manipulation - “anything which isn’t fans listening to music they love” - but t he most concerning cases can be sorted into different classes. “If any of that that goes to an illegitimate source, that’s a problem for. “In streaming, there’s a finite pot of ,” Houghton told the crowd. Posen was joined by Angel Gambino, Chief Commercial Officer at Napster, Markus Tobiassen, a journalist from the Norwegian paper Dagens Næringsliv who has investigated alleged streaming manipulation by TIDAL, and Bruce Houghton, who runs the music industry news site Hypebot. He cited this figure again during a panel discussion about streaming manipulation at Indie Week - a four-day conference in New York focusing on the issues facing the independent music community - on Tuesday. “That’s around $300 million in potential lost revenue moved from legitimate streams to illegitimate, illegal streams.” ( Rolling Stone was unable to independently confirm the percentage of streams that are illegitimate.) “My sources” - Posen declined to name them - “think that three to four percent of global streams are illegitimate streams,” the label head says. ![]() Indie labels are increasingly concerned about this sort of manipulation, which shifts income from more principled acts to those who are willing to pay to hotwire the system. “It couldn’t be more suspicious: The playlists were created recently they gained a bunch of followers in one week they’ve never gained another follower since then and all the plays happened in a three-day period.” “When we looked at where those streams came from, 100% of them came from six playlists on Spotify,” he says. ![]() Posen declined to name the track, but launched an investigation into the numbers. Then, “All of a sudden it got 35,000 streams a day for three consecutive days,” he says. A track was cruising along, earning roughly 3,000 streams a day. Two months ago, Louis Posen, founder of the long-running California label Hopeless Records, noticed an aberration in his company’s streaming numbers.
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